The professional podiatrist Carolina San Martín decided on a very graphic brand and renewed its image.
Branding — Social
The idea was to create a brand that was unisex, but inevitably all this is associated with a more feminine profile, so when seeing the options that included the masculine, the segment was redefined and we left a mostly feminine layer.
The result is a fine, versatile brand with typographic details. The idea was to make it simple and that we did not have to explain what was already explained with the name.